Archive Alternatives - Brandback
Archive positions itself as a white-label resale solution for brands, offering dedicated resale stores and managed infrastructure. But for many operators, resale isn’t just a store to set live—it’s a strategic growth channel.
That’s where Brandback is different. By making resale native to Shopify and Centra, powered by analytics, and tied into your retention and CRO strategy, Brandback turns resale into a profit centre that elevates your entire brand proposition.
What Archive offers
Archive provides resale store infrastructure for brands, allowing them to launch peer-to-peer and take-back programmes under their own name. Their focus is on creating branded resale destinations, often managed in partnership with Archive’s team.
This gives brands a controlled resale channel, but it largely operates as a parallel store—with limited direct influence on conversion optimisation, analytics, or retention across your core Ecommerce.
How Brandback is different
Brandback takes a more integrated, operator-first approach. Instead of running resale as a side site, it becomes an embedded growth lever inside your existing storefront and data stack.
- Shopify & Centra native: resale runs within your Ecommerce platform, not as a bolt-on.
- Marketplace analytics: track resale demand, value curves, and marketplace trends—feeding insights back into CRO and first-sale optimisation.
- AI-powered value recovery: dynamic resale pricing protects product value and increases recovered margin.
- Retention & loyalty: reward sellers with vouchers and credits to boost repeat purchases and LTV.
- Integrated stack: connect resale data to Klaviyo, ERPs, CDPs, and loyalty platforms.
- Elevated brand proposition: resale isn’t just a sustainability badge—it strengthens your brand equity, trust, and perceived value.
Side-by-side comparison
| Feature / Capability |  Archive |  Brandback |
|---|---|---|
| Platform model | Separate resale store | Owned resale inside Shopify / Centra |
| Analytics | Store-level reporting | Marketplace + AI resale economics |
| CRO impact | Minimal | Data feeds into PDPs & pricing |
| Value optimisation | Manual resale pricing | Maximises margin per SKU with AI |
| Loyalty & retention | Limited | Native vouchers & LTV growth |
| Integrations | Standalone platform integrations | Shopify, Centra, Klaviyo, ERPs, CDPs |
| Brand proposition | Adds a resale channel | Elevates sustainability & trust |
Which platform is right for your brand?
Archive gives you a way to add a branded resale channel. But if your goal is to make resale drive profitability, retention, and CRO improvements across your whole Ecommerce, Brandback is the stronger choice.
For DTC operators, resale isn’t about launching another store. It’s about protecting product value, recovering more margin, and building loyalty inside your own ecosystem. That’s what Brandback delivers.
See how Brandback works. Book a demo.
FAQs
Yes. Unlike separate resale store models, Brandback is built natively for Shopify and Centra, embedding resale into your main storefront.
Brandback’s marketplace analytics reveal which products hold value and sell fastest. Those insights feed into PDP strategy, pricing, and promotions—lifting conversion on both new and resale products.
AI-driven resale pricing ensures products are listed at the right value, maximising recovery and avoiding margin erosion.
Yes. Sellers can be rewarded with vouchers or credits, encouraging them to buy again. This makes resale a retention lever, not just a sustainability story.
Archive provides branded resale stores that sit alongside your main Ecommerce. Brandback embeds resale inside Shopify and Centra, adds analytics, CRO impact, and retention tools—making resale a driver of growth, not just a bolt-on.
If your brand just wants a resale channel, Archive is one option. But for DTC brands focused on profitability, customer retention, and brand equity, Brandback is the clear choice.
See Brandback in action
Book a Demo
to learn more.
