Trove Alternatives - Brandback
Resale is no longer just a sustainability initiative—it’s a core growth engine. Forward-thinking brands are asking not only “how do we launch resale?” but “how do we make resale profitable, scalable, and part of the customer journey?”
Trove has helped pioneer branded resale programmes. But if you want resale to maximise product value, integrate with your commerce stack, and strengthen loyalty across geographies, Brandback was built for you.
How Brandback is different
Brandback embeds resale directly into your commerce environment, turning it from an outsourced programme into a growth channel you control.
- Global readiness: Unlike Trove’s US-centric focus, Brandback is built for global DTC brands across Europe and beyond.
- Marketplace analytics: Link resale performance to your product catalogue, pricing, and CRO strategy.
- Value maximisation: AI-driven pricing ensures you capture more resale margin per SKU.
- Integrated, owned resale: Runs natively inside Shopify or Centra—no separate resale site.
- CRO impact: Feed resale insights into PDP optimisation, promotions, and pricing decisions.
- Loyalty & retention: Reward sellers with vouchers or store credit, lifting LTV.
- Ecosystem-ready: Push data into Klaviyo, ERPs, loyalty tools, and CDPs for end-to-end visibility.
- Brand equity: By keeping resale inside your main store, you elevate sustainability credentials and strengthen long-term brand value.
Side-by-side comparison (as of october '25)
| Feature / Capability |  Trove |  Brandback |
|---|---|---|
| Platform model | Separate resale storefront | Separate resale storefront with OMS & checkout integration |
| Geography | Primarily US brands | Global, Europe-first DTC readiness |
| Analytics | Profitability, LTV uplift & inventory flow reporting | AI-powered insights and resale economics |
| Value optimisation | Dynamic pricing, routing automation and catalog data integration | AI pricing for higher recovery, automated listing flow |
| Impact on CRO | Shared checkout and PDP resale options | Data feeds into PDPs & pricing |
| Loyalty & retention | Native vouchers & LTV growth | Native vouchers plus checkout capture turn resale sellers into repeat buyers, boosting loyalty and LTV. |
| Integrations | Checkout APIs, resale widgets and marketplace integrations | Deeper ecommerce integrations: Shopify, Centra checkout, Klaviyo, ERPs, CDPs |
| Brand proposition | Adds a resale channel | Elevates brand equity & sustainability |
Which platform is right for your brand?
If you want a managed resale programme with logistics handled, Trove is an option—especially for large US retailers.
But if you’re a DTC brand in Europe or operating globally, and you want resale to be profitable, integrated, and loyalty-driven, Brandback is the right fit.
Resale should fuel growth, not live on the side. With Brandback, you recover more margin, boost CRO, and strengthen your brand—inside your own store.
See Brandback in action. Book a demo.
FAQs
Yes. Unlike Trove’s external platforms, Brandback runs resale directly inside Shopify and Centra.
Trove primarily supports US retailers. Brandback is designed for global Ecommerce brands, with Europe as a core focus.
Absolutely. Resale insights show which products retain value over time, feeding PDP optimisation, promotions, and smarter pricing.
AI-powered pricing and resale economics ensure optimal resale margins, product by product.
Yes. Sellers can receive vouchers or credit to spend back with your brand, lifting LTV and repeat purchase.
Trove provides a managed resale service with logistics focus, mainly in the US. Brandback embeds resale into your commerce stack, with analytics, CRO impact, and integrations that turn resale into a growth driver.
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