Increase conversion rates

Displaying resale value at checkout increases conversion rates by up to 10%

LOWER RETURNS

Undecided customers will get peace of mind that they can resell easily and be more likely to keep items

UNLOCK A NEW REVENUE STREAM

You will get a share of every secondary transaction and tap into the fast-growing resale market

INCREASE CUSTOMER LOYALTY

x% of customers select vouchers over cash payouts and come back to your new store

CAPTURE NEW AUDIENCES

Millennial and Gen-Z customers tend to favor brands with resale options

The Problem: Manual Clearance Hurts Margins

Sample sales and B-stock clearance are often treated as an afterthought — managed through ad-hoc processes, outdated spreadsheets, and slow manual listings.

The result?

  • Overstock tying up warehouse space and capital
  • Delayed sell-through, missing peak buying windows
  • Pricing that doesn’t reflect market demand
  • Fragmented performance data across channels

All these inefficiencies leave money on the table.

Our Approach to Sample Sales & B-Stock Optimisation

Brandback transforms slow, manual clearance processes into data-driven, automated workflows.

Key capabilities:

  • Inventory integration with your WMS and ERP to automatically flag B-stock and samples
  • Instant listing creation across preferred sales channels (employee stores, private marketplaces, flash sale platforms)
  • Dynamic pricing rules that respond to product age, demand curves, and market signals
  • Grading & photography workflows for professional, accurate product representation
  • AI demand prediction to allocate stock to the highest-converting channels

The Agentic Layer

Our intelligent agents actively manage your clearance pipeline:

  1. Auto-publish listings as soon as qualifying stock is identified
  2. Recommend optimal channels based on historic sell-through and live demand data
  3. Adjust pricing dynamically to meet clearance targets

Seamless Integration

Brandback connects with your existing infrastructure, ensuring a smooth rollout:

  • ERP systems: NetSuite, SAP
  • WMS platforms
  • Marketplaces: eBay, Vinted

Proven Outcomes

Brands using our Sample Sales & B-Stock Optimisation see:

  • Higher sell-through rates for non-full-price inventory
  • Reduced warehouse holding costs
  • Faster clearance cycles (often cut in half)
  • Higher recovery margins without discounting too aggressively

Why It Works Globally

Our workflows adapt to regional market behaviours and preferred clearance channels:

  • UK: eBay, Depop
  • EU: Vinted, Vestiaire Collective,

We route stock to where it moves fastest and sells for the best price.

Feature / Capability
ThredUp
Brandback
Platform modelThird-party resale marketplaceOwned resale inside Shopify / Centra
AnalyticsLimited reportingMarketplace + AI-powered economics
Customer dataOwned by ThredUpOwned by your brand
Value optimisationConsumer-driven pricingAI pricing protects product value
Loyalty & retentionNot availableSeller vouchers & brand retention
IntegrationsMarketplace API onlyShopify, Centra, Klaviyo, ERPs, CDPs
Brand propositionExposure on ThredUpElevates brand value & sustainability
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The Problem: Manual Clearance Hurts Margins

Sample sales and B-stock clearance are often treated as an afterthought — managed through ad-hoc processes, outdated spreadsheets, and slow manual listings.

The result?

  • Overstock tying up warehouse space and capital
  • Delayed sell-through, missing peak buying windows
  • Pricing that doesn’t reflect market demand
  • Fragmented performance data across channels

All these inefficiencies leave money on the table.

Our Approach to Sample Sales & B-Stock Optimisation

Brandback transforms slow, manual clearance processes into data-driven, automated workflows.

Key capabilities:

  • Inventory integration with your WMS and ERP to automatically flag B-stock and samples
  • Instant listing creation across preferred sales channels (employee stores, private marketplaces, flash sale platforms)
  • Dynamic pricing rules that respond to product age, demand curves, and market signals
  • Grading & photography workflows for professional, accurate product representation
  • AI demand prediction to allocate stock to the highest-converting channels

The Agentic Layer

Our intelligent agents actively manage your clearance pipeline:

  1. Auto-publish listings as soon as qualifying stock is identified
  2. Recommend optimal channels based on historic sell-through and live demand data
  3. Adjust pricing dynamically to meet clearance targets

Seamless Integration

Brandback connects with your existing infrastructure, ensuring a smooth rollout:

  • ERP systems: NetSuite, SAP
  • WMS platforms
  • Marketplaces: eBay, Vinted

Proven Outcomes

Brands using our Sample Sales & B-Stock Optimisation see:

  • Higher sell-through rates for non-full-price inventory
  • Reduced warehouse holding costs
  • Faster clearance cycles (often cut in half)
  • Higher recovery margins without discounting too aggressively

Why It Works Globally

Our workflows adapt to regional market behaviours and preferred clearance channels:

  • UK: eBay, Depop
  • EU: Vinted, Vestiaire Collective,

We route stock to where it moves fastest and sells for the best price.

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